Bonpoint in the News
Bonpoint in the News

Bonpoint in the News

Bonpoint and French Kidswear Through the Years

Welcome to the world of Bonpoint, a brand born from a passion for beautiful children's fashion and French savoir-faire. We strive to be the leader in luxury French kidswear. Our story began in 1975 when our founder, Marie-France Cohen, decided to create clothing that would bring joy and elegance to children's wardrobes.

Fashionable French Kidswear and Luxury French Baby Clothes

Since then, we have become a symbol of refined style, combining classic and modern influences to create clothing that is both timeless and trendy. Our collections are made with the finest materials and craftsmanship, ensuring that every garment is of the highest quality and comfort.

Our philosophy is centered around the idea of celebrating childhood and cherishing every moment. We believe that clothing should not only be beautiful but also functional, allowing children to move, play, and explore freely. Our designs are made with this in mind, incorporating practical details such as adjustable waistbands, easy-to-use buttons, and comfortable fabrics.

French Products and Accessories for Babies

Over the years, we have expanded our offerings to include not only clothing but also shoes, accessories, and even a line of skincare products suitable for babies and pregnancy. But no matter what we create, our commitment to excellence and attention to detail remains the same.

We are proud to be a part of so many families' lives, dressing generations of children in our signature style. From our iconic cherry motif to our delicate embroidery and playful prints, we strive to bring a touch of magic to every moment.

Over the years we have developed a strong following. We are loved by people and cultures from all over the world. 

Thank you for joining us on this journey, and we look forward to continuing to inspire joy and beauty in children's fashion for years to come. 

Bonpoint in the Spotlight

At Bonpoint, we take great pride in our timeless style and unparalleled quality. As a luxury children's clothing brand with almost a half-century of history, we have been fortunate enough to receive numerous mentions in the media over the years. From our chic and whimsical runway shows to our collaborations with top designers and artists, we have been honored to have our brand featured in publications such as Vogue, Harper's Bazaar, and The New York Times. 

From Vogue - Kiddie Couture: The Bonpoint Show in Paris

Vogue tells about the Bonpoint fashion show in Paris, which featured miniature models walking the runway. Despite their young age and limited experience, the models charmed the audience with their cute outfits and adorable demeanor. The article celebrates the undeniable cuteness and chicness of children's fashion. - January 2015.

From Fashion Week Daily -The Cutest Catwalk in Paris: Bonpoint Spring 2016

This article from Fashion Week Daily is about the Bonpoint show at the Jardin du Luxembourg in Paris, celebrating the brand's 40th anniversary. Attendees included W magazine editor-in-chief Stefano Tonchi, Bonpoint's creative director Christine Innamorato, and CEO Sabine Brunner. There were adorable children modeling the chic clothing on a runway made to look like a country cottage and Marie-Agnès Gillot put on a surprise dance performance for the finale. Tonchi said the show was a refreshing break from the usual fashion fare, and Innamorato discussed her job designing childrenswear, trends she is seeing in the market, and what's next for Bonpoint. - October 2016

From ELLE - My 6-Year-Old Daughter Walked in a Paris Couture Show and Magically Started to Behave

This article by ELLE tells the story of how the editor's daughter was invited to make her runway debut in Bonpoint's Fall 2017 fashion show during couture week in Paris. It describes the journey of the editor and her children to Paris, their experiences in the city, and their interactions with the staff at the show. It also recounts the editor's daughter's experience on the runway and her newfound confidence. - February 2017

From WWD - Celebrity Offspring Steals the Show at Bonpoint

This article by WWD reports on the appearances of Ever Anderson, the daughter of actress Milla Jovovich and director Paul W.S. Anderson, and Ioni Conran, the daughter of model Coco Rocha, at the Bonpoint show during Paris Fashion Week. Ever Anderson, who made her acting debut last year in a film directed by her father, appeared confident and talked about her love for mixing and matching clothes. Ioni Conran made her catwalk debut for the high-end kids' label, and her mother expressed her excitement about booking her daughter for the show. The contrast of the setting from Jean Paul Gaultier, where Rocha closed the show, to the summer garden at Bonpoint is also mentioned. - July 2017

From Vogue - All the Things Needed to Refresh Your Little One’s Wardrobe for Spring

This short article from Vogue suggests that with the changing season and the country taking steps towards reemergence, it's time to shop for new spring clothes for kids. The editor recommends dressing children in cheery prints and bright colors such as palm-tree-splashed designs or pineapple-laden rompers. The Sea Monsters sweatshirt from Bonpoint is mentioned as a worthy addition to the little one’s wardrobe. For special occasions, Maison Me's ruffled blouse or a gingham shirt and shorts set for boys would work well. The article concludes by stating that the edit of spring clothes for kids includes playful prints, vibrant colors, and lasting accessories that will charm everyone on the playground. - January 2022

From People - Runway Debut! Coco Rocha's 2-Year-Old Daughter Ioni Walks in Her First Fashion Show in Paris

According to People Magazine, Ioni James, the 2-year-old daughter of model Coco Rocha, took to the runway in Paris this week with her mother. She wore a white ensemble with a flower crown and looked like a true fashionista. Coco Rocha shared an Instagram photo of her daughter preparing for her catwalk debut. - July 2017

From New York Times - From a Beloved Children's Boutique to a French Décor Store

The New York Times' T Magazine published an article in 2017 profiling Marie-France Cohen, the founder of luxury children's clothing brand Bonpoint, and her Parisian apartment, which is situated above the brand's flagship store. The article describes the apartment's design as a mix of vintage and contemporary pieces, reflecting Cohen's eclectic taste and artistic sensibilities. Cohen's passion for collecting art, furniture, and objects from her travels is evident throughout the space, which is also filled with family heirlooms and sentimental items. The article notes that the apartment's unique charm and style reflect the same qualities that make Bonpoint a beloved brand, highlighting Cohen's artistic vision and dedication to quality and craftsmanship. - August 2017

From Vogue Magazine - Serena Williams on Motherhood, Marriage, and Making Her Comeback

In an interesting article in Vogue Magazine, the daughter of Serena Williams, Olympia, wears a cozy Bonpoint bodysuit. Serena is a dedicated mother and a dominating force in the sports world. - January 2018

From InStyle - The Cutest Shoe + Sock Pairings For Your Little Ones

The article from InStyle suggests taking fashion inspiration from Prince George and upgrading kids' outfits with cute knee-high socks paired with adorable shoes. The author recommends various shoe and sock combinations, including donkey-print socks with metallic ballet slippers and cognac penny loafers with classic socks, for a spunky or classic look. The article encourages parents to experiment with their kids' fashion and make them look even cuter than before. - January 2018

From InStyle - What It's Like to Be a Child Model in Paris

In another article from InStyle, the author follows Mimi Thorisson, founder of the French cooking blog Manger, as she prepares her daughters Gaïa and Louise for the Bonpoint fashion show in Paris. The show features children as supermodels wearing stylish pieces, and the Winter 2018 collection showcased black tuxedo jackets, pink peacoats, and white lace dresses. The article captures the fun and excitement of being a child model, as well as the preparation that goes into it, including getting ready, walking dogs, and playing hide and seek at the Bonpoint boutique. - January 2018

From Could I Have That? - Our Bonpoint Favorites

This “Could I Have That?” article discusses the author's favorite show at Paris Couture week, which is the Bonpoint runway show. The collection includes Western-style clothing and the author's favorite item is a navy peacoat. The author treasures Bonpoint clothing, especially the white dresses, for her 4-year-old daughter, and shares a tip for cleaning any food stains on the white dresses using blue Dawn soap. - January 2019

From Julia Von Boehm - Stolen From My Kids

The article from Julia Von Boehm is about the author, Lucy Bulling, forgetting to pack two crucial beauty items on a weekend trip with her baby girls, Augustinus Bader The Cream Moisturizer and Valmont D. Solution Booster for Body. Instead of buying a replacement, she used her daughters' Bonpoint Creme Corps and Dr. Barbara Sturm’s Mini Molecular Collection, which she found to be effective and gentle on her skin. The author now uses these products in her beauty routine and enjoys the reminder of her girls whenever she uses them. - February 2019

From Vanity Fair - Meghan Markle Is Reportedly Having a Pre-Baby Girls’ Trip in New York City

According to an article by Vanity Fair, Meghan Markle has reportedly been in New York on a five-day trip ahead of the arrival of her first baby in the spring of 2019. The Duchess of Sussex was said to have been in the city since 15 February to catch up with friends and go on a shopping spree for her baby at Bonpoint before returning to London for a royal visit to Morocco with Prince Harry on 23 February. According to Harper's Bazaar, Meghan was spotted leaving an undisclosed five-star hotel for a visit to Ladurée in SoHo, and her friends are hosting a baby shower for her and 15 guests at a private location. - February 2019

From WWD - Bonpoint Introduces New Artistic Director

An article by WWD in 2021, Bonpoint, the French couture house dedicated to children's wear, has introduced Esther Loonen as its new artistic director, succeeding Anne Valérie Hash. Loonen, who has previously worked with Isabel Marant and Soeur, has designed a fall 2021 collection with a mix of Bonpoint's traditional and new styles, featuring luxurious materials and colors. The new collection includes rugged, sporty, and urbane designs, such as rubber boots in collaboration with Hunter, down puffer vests, flared jeans, and plaid trucker jackets for boys and girls. Bonpoint plans to expand its presence in Asia by opening new stores in Shenzen’s Mixc Mall, Shanghai IFC, and Beijing China World this year, in addition to upgrading its digital experiences. - May 2021

From Goop - Eileen’s Edit: New-Mama Essentials

Goop's fashion and market editor, Eileen Hayes, shared her experience of navigating the transition back into work after having a baby. She said she found the support of colleagues, friends, and even strangers with strollers to be helpful. She mentions that she plans to indulge her newborn child in Bonpoint attire. Hayes said she found her physical and mental recovery slower than expected, but she was taking things at her own pace and practicing self-care. - November 2022

From Glamour - 31 Baby Shower Gifts the Parents-to-Be in Your Life Need

This popular article by Glamour suggests that finding the perfect baby shower gift can be challenging, but it's important to show support and love for the new parents. It offers various gift ideas, from practical items like a baby carrier or diaper bag to fun items like board books or play gyms. The article lists one of the top gifts to be a charming cherry print blouse from Bonpoint. - June 2020

From totalbeauty - 15 Best Skin Care Brands for Kids and Babies

This article from totalbeauty notes that while brands like Johnson & Johnson and Mustela have been go-to options for baby skincare, some parents are seeking newer brands that offer better ingredients, cleaner practices, and fancier packaging. The baby skincare market is growing rapidly as children's brands like Bonpoint, enter the market. The article goes on to showcase a luxury skincare creme for babies by Bonpoint..- February 2021

A Note About Bonpoint’s Skincare Selection

Bonpoint's skincare includes baby lotions, creams, bath products, and cleansing products that are suitable for pregnancy, babies in infancy, and the entire family. Bonpoint products are made with natural ingredients such as shea butter, sweet almond oil, and calendula, which are gentle and nourishing for all skin types, especially sensitive skin. Bonpoint's skincare products are also free from harmful chemicals such as parabens, phthalates, and sulfates, making them safe for use on delicate baby skin.


In addition to luxury skincare and perfume products for pregnant women and babies’ newborn skin, Bonpoint's luxury laundry detergent specifically formulated for sensitive skin is a high-quality product designed to effectively clean and care for clothes. It is formulated with natural ingredients such as coconut oil and vegetable glycerin, which are gentle and safe for a baby's sensitive skin. This high-quality laundry detergent is also free from harmful chemicals such as phosphates and optical brighteners, ensuring that it does not irritate or damage delicate fabrics or skin. This luxurious, unique detergent is also delicately scented with the signature Bonpoint fragrance, adding a touch of elegance to every wash. With its premium quality and gentle formula, Bonpoint's luxury laundry detergent is an excellent choice for parents who want to ensure that their baby's clothes are kept clean and soft while also being kind to their delicate skin.

From Vogue - Oh, Baby! Rihanna’s Plus One

In this article from Vogue the superstar, Rihanna, shows off her gorgeous pregnancy body in a gorgeous shoot. She talks about her fondness for fashion and great taste as she discusses her plans to go on a shopping spree trip for her baby at Bonpoint.  - April 2022

From Vogue - Inside Jordana Brewster and Mason Morfit’s Wedding at a Villa in Montecito

In this article from Vogue, Actress Jordana Brewster and ValueAct Capital CEO Mason Morfit got married in a small ceremony surrounded by family and friends on September 3rd, 2022, at Villa Sevillano in Carpinteria, California. The couple asked event planner Beth Helmstetter to create a circular layout for their ceremony and had their therapist Kasey Crown officiate. Jordana walked down the aisle with her two sons, Julian and Rowan who were dressed in Bonpoint tuxedos, while Mason's friend and former bandmate Jaime Goodyear sang Chris Stapleton's "Starting Over." After the ceremony, family portraits were taken, and Jordana and Mason danced until 1:00 a.m. at the after-party. - September 2022

From Country and Town Home - Family Friendly Hotels in Paris

This article from Country & Town House highlights some of the best family-friendly hotels in Paris, France. Including a recommendation to stay at  Le Bristol Paris, a luxurious hotel in the heart of Paris, which has a kid’s club that provides a range of activities and workshops for children. To take it up a further notch, Le Bristol has partnered with Bonpoint on a family-friendly spa offering using Bonpoint skincare. - September 2022

From Town & Country - Welcome to the Dollhouse: Why Kidcore is Fashion's Latest Obsession

This article from Town & Country discusses the Kidcore trend, which is defined as clothing and accessories inspired by children's fashion from the 90s and early 2000s. The article highlights that Bonpoint, the French children's fashion brand, is a perfect example of the Kidcore trend. It describes Bonpoint's aesthetic as "nostalgic but modern," with their designs incorporating vintage-inspired elements like smocking and peter pan collars but with a contemporary twist. The article also mentions that Bonpoint has collaborated with other brands to create Kidcore-inspired collections, including a recent collaboration with H&M. The author emphasizes that the Kidcore trend is not just for children but can also be incorporated into adult fashion, as seen in recent collections from luxury brands like Chanel and Gucci. - January 2023

From Citizen Femme - The Citizen Enfants February Hotlist

This article from Citizen Femme titled "The Citizen Enfants February Hotlist" is a monthly round-up of the latest and greatest in children's fashion, travel, and lifestyle products. The list includes a mix of established luxury brands, including Bonpoint,  and emerging designers. Some of the featured items include stylish clothing, accessories, and footwear for children, as well as travel essentials and toys. - February 2023

In Conclusion

Bonpoint has established itself as a leading luxury brand in French kidswear, thanks to its commitment to excellence, attention to detail, and celebration of childhood. With such a rich, extensive background of history, the brand has expanded to include not only clothing but also shoes, accessories, and skincare products for babies, pregnant women, and the entire family. It is easy to see that Bonpoint has also gained significant recognition in the media and the fashion industry, with features in top publications and collaborations with renowned designers and artists. As the brand continues to inspire joy and beauty in children's fashion, it remains a symbol of refined style, timeless elegance, and impeccable craftsmanship.